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Post by account_disabled on Feb 20, 2024 6:51:05 GMT
Of customer impact in omnichannel model An internet user visits a travel agency website looking for a dream trip but is unable to make a decision and leaves the website. The next day he received an email with a personalized holiday offer. He opened the message again which directed him to the travel agency's website but still did not proceed with the purchase transaction. At this point, the marketing automation system records the user's activity on the website and sends text messages with discounts to encourage bookings. Result Encouraged users turned into travel buying C Level Contact List customers. A few days later he received a beach towel via traditional mail bearing the logo of the tour company he was going on vacation to. Let this scenario serve as a good introduction. To the world of efficiency in the omnichannel model. In the next section you will learn something about contemporary user needs. The starting point of a sales funnel in mind is all available means of communication — not just online. Today channels can cross so effectively that the broadest possible context must be considered. So we first plan the division between.
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